The Paid Ads Engine
Ads that bring you leads, run for you.
Facebook, Instagram and Google ads put you in front of buyers and sellers in your area the day they start looking. Our team runs all of it, start to finish. You fund the campaigns. You get the leads.
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01Why run ads
Be there when they start
Your next client is already searching, and the agent they meet first usually gets the deal.
Where buyers start
of buyers started their home search online, more than any other first step.
NAR Profile of Home Buyers and Sellers, 2025
Who they hire
of sellers contacted only one agent before hiring. Most buyers did the same: 76% of repeat buyers interviewed just one.
NAR Profile of Home Buyers and Sellers, 2025
Most clients hire the first agent they talk to. In most towns, the agent running ads is the one people see over and over, even on a small monthly budget, and that’s how they become the agent everyone thinks of first.
02Why agents hand it off
The hard part is our job
Most agents who try ads on their own give up within a month. These are the three things that stop them, and what our team handles every day.
Before one ad runs, you need a business portfolio, an ad account, your Page and Instagram connected, tracking installed and billing set up. Then come the housing ad rules, which block targeting by ZIP code, age and gender. One wrong setting and nothing works.
Which campaign objective. How to structure the campaigns and ad sets. How to split the budget. Which audiences, which ads. Guess wrong and the money goes to people who were never going to move.
Ads aren’t set-and-forget. Costs climb, ads wear out, leads dry up. It takes a team watching every campaign daily and changing what isn’t working, fast.
That’s the average cost of a real estate lead from Facebook ads. Average setups get average results, and our team gets agents a much lower cost per lead. Monika DeRoussel, a top-producing agent in Cincinnati our team runs ads for, gets her leads for under $5.
Average: WordStream Facebook Ads Benchmarks, 2026 · Every market is different, so results vary by agent and area. Monika’s numbers are an example of what our team can do, not a promise for your account.
You fund the campaigns. You get the leads.
Our team handles the setup, the strategy and the daily monitoring.03How it works
How it works
You stay the agent. Our team builds, runs and watches everything behind the ads.
- 01
A strategy call
Your market, your goals, buyers or sellers, and a starting budget. Our team maps out the campaigns from there.
- 02
Our team builds it
Ads made from your photos and videos, plus AI-made versions so there’s always something new to test. The landing pages, the lead forms and the tracking.
- 03
Launch and monitor
Our team decides what goes live, watches every campaign daily, cuts what isn’t working and puts more behind what is.
- 04
Every lead nurtured
New leads hear back within minutes and keep hearing from you until they’re ready. The ready ones land on your phone.
04What our team needs
What our team needs from you
Five things, most of them once.
- 01
Your ad budget
Paid straight to Meta and Google on your own card, so you see every dollar.
- 02
Access to your accounts
Your Facebook Page, Instagram and a Google account. Our team walks you through adding them on the first call.
- 03
Your photos and videos
Listings, headshots, clips from your phone. Whatever you have is enough to start.
- 04
Your brokerage details
Your brokerage name and license info, so every ad carries the disclosures your state requires.
- 05
Where leads should go
Your CRM, your phone or your email, so every lead lands where you’ll see it.
05What to expect
What to expect
Every market is different, so the strategy call sets the targets for yours.
Week 1
Build and launch
Accounts connected, tracking installed, the first ads and landing pages built, and campaigns live.
Weeks 2–4
Learning and first leads
The platforms are still learning who responds, so results move around day to day. Leads start coming in.
Months 2–3
Tuning
With enough data, our team cuts the ads that cost too much and backs the ones that bring real people. This is where results steady.
Month 3+
More of what works
Fresh ads every few weeks and a call on whether to scale up.
Most people who fill out an ad form are months from moving. That’s why the nurturing matters as much as the ads.
The ad accounts, the pages, the leads and the data stay yours, whether you keep working with our team or not.
What you spent, what each ad cost, how many leads it brought and how many became conversations.
06The team
Our team has run ad spend for some of the biggest brands in the world. Now it runs yours.
Managed and planned ad spend for brands like P&G, L’Oréal and Nestlé.
Runs ads for top-producing real estate agents in Cincinnati and across Ohio.
Managed ad spend for major clothing brands, where an ad has a second to win the scroll.
07Questions
Good questions
How much should I spend on ads?
Whatever you’re comfortable testing. Our team recommends a starting budget for your market and suggests keeping it steady for at least two to three months before cutting anything. Meta needs time and data to learn who your ideal client is, and the smaller the budget, the longer that takes.
Facebook or Google?
Both work, and our team runs both. Facebook and Instagram reach people before they start searching; Google catches the ones already searching. The strategy call decides where to start.
Do I approve the ads?
You don’t need to. Our team decides what goes live and what comes down based on the numbers, so changes happen the same day instead of waiting on a sign-off.
What about fair housing rules?
Every campaign runs under Meta’s and Google’s housing ad rules, and every ad carries your brokerage disclosures.
08Get started
Get your ads set up
Tell our team about your business and they’ll reach out to book your strategy call. Here’s what you leave it with.
- A starting budgetThe amount our team recommends for your market.
- Where to startFacebook and Instagram, Google, or both.
- Your first campaignsWhat our team would launch in week one.